UNDERSTANDING THE TRUE MARKET POTENTIAL FOR DIALYSIS EQUIPMENT IN ASEAN

Client: Global medical device company specializing in Dialysis Machines 

Challenge Statement: The client, a fast-growing leader in renal care technology, sought to strengthen its expansion efforts across the ASEAN region. However, the absence of reliable and consolidated data on dialysis penetration, nephrologist distribution, installed base, and treatment capacity across countries made it challenging for them to estimate the real addressable market. The company needed accurate insights to prioritize markets, refine demand projections, and develop market-specific investment strategies. 

How Hospital Intel Suite Helped: Hospital Intel Suite mapped the dialysis infrastructure across major ASEAN countries, providing hospital-level penetration of dialysis units, and the presence of nephrologists. Our platform delivered country-wise and hospital-wise installed base of dialysis machines, enabling estimation of replacement demand and new unit potential. Additionally, detailed market sizing helped validate and refine their internal projections, giving them clarity on the total addressable market. 

By integrating specialty data with infrastructure metrics, the client improved its visibility into renal care readiness across the region, enabling more precise commercial planning, targeted marketing efforts, and improved sales forecasting.